GIFT CARDS: EXTENDED ACCESS TO CASH-BASED CONSUMERS
Retail branded gift cards offer a huge potential for online merchants to win new customers. Don’t miss the opportunity to get access to cash-oriented customers and extend your payment-mix with well-known gift cards.
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60 % cash payers among customers
Almost all Americans shop at Circle K, CVS/pharmacy or Dollar General. Dollar General is particularly known for offering products for day-to-day requirements, from food to cleaning, right up to beauty at great prices. Thus, the brand specifically appeals to consumer groups with low household income, who want to pay cash and choose gift cards as an alternative to credit cards. The figures recorded by Dollar General also suggest that 60 percent of its 100 million unique annual customers are cash payers.
75 % live within 5 miles of a Dollar General store
Dollar General has taken an unrivaled expansion course since 2019. Nearly 20 shops are opened every week, growing the extensive network to more than 17,000 points of sale. Thus, the Tennessee-based company has become one of the biggest retailers by store count, even passing McDonald’s or Walmart. Three-quarters of all Americans currently live within 5 miles of a Dollar General store. Due to their economic environment, the company’s core target audience prefer to pay with cash.
$ 0.00 consumer surcharges at POS
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Customers buying Circle K, CVS/pharmacy or Dollar General gift cards have many advantages. The gift card is topped up with the selected amount and no additional fees are deducted or incurred. Loaded funds do not expire. Gift cards have high limits, i.e. Dollar General Gift Cards can be topped up with up to USD 2,000 per day. They are a simple, secure and flexible option for many customers to shop online, even without a credit card.